CHALLENGE

How do you attract more attention at a tradeshow than anyone else? Proforma helped Cybex Exercise Equipment with this very dilemma. Cybex had purchased a 6,000 square foot space at an international tradeshow and needed a tangible return on their investment. The real challenge was that the event was just two months away.

SOLUTION

Proforma recommended using large format videos to attract and keep the attention of attendees. While Cybex had existing video footage, it was outdated and not properly positioned for the short attention span of tradeshow attendees. Proforma was confident that new video footage could be shot, edited and produced within the tight time frame.

RESULTS

The result was a pair of videos that turned heads and delivered the message with unforgettable impact. Cybex couldn’t have been more pleased about the number of people who stopped by their booth during the show.